Thursday, May 26, 2005

FCC Calls for Payola Crackdown

Federal Communications Commission Commissioner Jonathan Adelstein :
"We see reports of video news releases masquerading as independent, legitimate news,"
"PR agents pushing political and commercial agendas that squeeze out real news coverage and local community concerns; product placements turning news and entertainment shows alike into undisclosed commercials; and well-trained marketers preying on the unsuspecting minds of our young children."
Such activities demonstrate "a shocking lack of awareness about our rules by broadcasters and on-air personalities alike," Adelstein said. "Both are required to disclose. Undisclosed promotions are not just wrong - they are payola, and they are illegal."

I strongly agree with his comments, but where was he when the Whitehouse was caught doing the same thing?


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